19A Idea Napkin 2

Idea Napkin No. 2

1) You. Who you are. What your talents are. What your skills and experiences are. Also: what are your aspirations? Specifically regarding your business concept, how do you see this business (if you were to start it) playing a role in your life?

Like I said in my last idea napkin, my name is Cameron Padgett and I am a junior majoring in Business Management. I have always had a passion for helping people feel and identify what their purpose is in life. I am very skilled with critical thinking around this idea, communication, and teamwork. I see this business as an ability to fulfill my passion of helping others and making a difference by making an everyday routing of helping high school students get to college.



2) What are you offering to customers? Describe the product or service (in other words, how you'll solve customers' unmet needs). 

I am offering a recreation center that is that creates a safe outlet for teenagers to not only have fun through entertainment but also learn through academic help, career/professional development, leadership, and personal growth. I want to allow these students an opportunity to relax and still be kids by having the entertainment of video games and sports while still also offering an educational aspect to this recreational facility. This educational aspect will teach these students hard skills so that they can be proficient in things such as coding, public speaking, Microsoft office, and adobe.



3) Who are you offering it to? Describe, in as much detail as possible, the demographic and psychographic characteristics of your customers. Think especially of this question: what do your customers all have in common?

I am offering this service to minority teenagers who have a need to stay out of trouble or just some type of growth. These individuals will come from all different backgrounds, ethnicities, and statuses to obtain this service. The thing that they all have in common is that they are all minorities’ teenagers. Therefore they all have some opportunity and drive to beat the odds that are put up against them.



4) Why do they care? Your solution is only valuable insofar as customers believe its valuable to them. Here, explain why customers will actually pay you money to use your product or service. 

These individuals care because not only do they want to have a sense of achievement but their families also want them to have a sense of achievement. We have helped them to understand that the way that they were comfortable with living, just wasn’t good enough. These individuals will help you receive funding from the government through means of grants and/or scholarships.



5) What are your core competencies? What sets you apart from everyone else? Also: what do you have that nobody else has? 

I think we provide a safe environment to the youth and are here to get to know and create a personal relationship. I have the ability to impact others who are at risk and it is not just about money or any type of profit. I have implemented a “Stay and Play” method which will allow me to stay open during the pivotal times that these students get in to trouble. I will be open longer on the weekends and make sure that during holidays when students have nothing to do, I will be open. My company has a basic need for helping others and adjusting our times based on when we see the most threat for trouble in the area.



In addition to these five elements, please spend a paragraph evaluating whether you believe these elements fit together or whether there are aspects of your business concept that are weaker / out-of-joint with the others.

For the "feedback memo" -- please summarize at least two main points that you took away from the feedback you received. Also, please describe how you incorporated the feedback into this idea napkin. 
I actually do believe all these elements fit together. I think that this business concept is extremely strong because it does not make the recreational facility one dimensional. We are driven to higher the right staff that have some interest in working with higher education and people who are just like them who they can relate to.

During my feedback, I was able to justify which type of facility I was actually trying to give. I was asked whether this facility was like a Boys and Girls Club or was it more like a recreation center. I think that the Boys and Girls Club was limited to only the people who are students that attend their and that is not how I wanted to close it off as. Also, I was able to get a good sense and think about how the difficulties may arise with working as a not-for-profit social venture and determining how I will make a salary and a living but not strictly making this a revenue bus for me.