21A

Reading Reflection No. 2

In this exercise, I'd like you to select a book from the second half of the Official ENT 3003 Reading List and report on it. This part of the list focuses on books that cover, generally, entrepreneurship, business, and learning. I'd like you to address the following in your post:

1) What was the general theme or argument of the book?

The theme of this book was how to treat your social media like a business and how you can use this to gain attention to show off your personal brand. The writer uses this to explain how social media has been the center of attention for many lives and how you can use this broad audience to take advantage of any business or idea that you may want to promote.

2) How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?

I think this directly affects entrepreneurship and what we have talked about in the class because it talks about how to market and promote your personal brand. We have always talked about the ability to connect and build your customer growth will positively help your business and that's exactly the idea that the book draws.

3) If you had to design an exercise for this class, based on the book you read, what would that exercise involve?

In class, I would pick an exercise to analyze a random person’s social media. I would have everyone partner up and look at ways that the social media of a certain individual can hinder the perception or ability of that person to succeed and grow. This book gives you tips to help you use your social media in a positive manner and how you should treat it like a business. I would show how everybody is watching you at all stages of your life and how you could fix things that you might not notice are wrong and inappropriate from your view.

4) What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?

I think the biggest surprise from this book was identifying to me how people actually mess up with trying to promote themselves on social media. This goes all the way back to your profile picture which draws the attention of the readers and maps out the person that they want to follow. I also was surprised on the topic of making sure not only that you present relevant content, which I knew, but that you also present content that is relevant that your audience wants. You should not post entirely and then hope that your audience likes the content but instead post for a target market that you know will benefit from the information that you are giving.