18A – Create a Customer Avatar
What kind of hobbies does your customer have? What kind of car do they tend to drive? (What color is it?) What TV shows do they watch? Do they have children? Are any of them adopted? What are their favorite books, and who are their favorite politicians? How old are they? How old do they feel? And so on. The richer the detail, the better.
My customers love to just be around each other and appreciate one another’s company. They play video games like any other typical teenager, but they also love sports as well. They tend to drive all types of cars but the people that I see in my neighborhood tend to have more used cars than new cars. Some of the teenagers do have children but most of them are not adopted. Some live with a grandparent but still see their mother or father every now and then. These individuals age between the ages of 13-18 years old. They tend to try to have a slick mouth and act older than the age that they actually are. After you have created this customer avatar, I'd like you to answer this final set of questions: What do you have in common with the customer avatar? If you have anything in common with the avatar, do you think that is a coincidence? Why?
After you have created this customer avatar, I'd like you to answer this final set of questions: What do you have in common with the customer avatar? If you have anything in common with the avatar, do you think that is a coincidence? Why?
My customer and I both share the same minority group and image. We both have gone through many struggles and are not expected by society to succeed. This Is not a coincidence that my avatar has the same skin color as me. The opportunity that I saw was because of things that I experienced in life. I was able to overcome these obstacles because I am one of few who did have parents that graduated from college while others are not.
Hey Cam,
ReplyDeleteIt is nice to read that your customer avatar carries a lot of resemblance to you, and thus it carries real significance. Once you can relate with your customers, especially since you have had genuine experiences with them, it will set you apart from other competition that are trying expose similar opportunities. Also, you went into great detail about the specifics of your customer, even how they tend to behave socially and with their family. With this understanding, it will be easier for you to serve and adapt to their specific needs.
Hi, there! I like that you included two customer avatars to capture who your product is really for. Reading the specific details of your customers, it’s clear how important your idea is to you. Who better to know their audience than someone that believes they fit into it? With such a strong connection to your possible customers, you can predict their needs and stand a better chance of successfully integrating any of their feedback.
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