15A Buying Behavior No. 2

Figuring Out Buyer Behavior No. 2

I interviewed three different people for this assignment. Out of the three people, one of the individuals was an adult, one is a student who graduated high school last year, and one student is in high school now. I think it is interesting to see all of the perspectives of the way that people of different ages but that come from similar background think.

The first person that I interviewed was a student who just graduated from high school. This individual lived in a mid-income area in a single parent home and his name was Tim. Tim felt that the price of a facility for high school student mattered to him as a kid but also felt that it would matter to his family as a whole. Tim felt that the people that the facility attracted and generated would also determine whether he went to the facility or not.

The second person I interviewed was still in high school and could see himself using this facility. The first question that was asked when given the background of the service, was “is it free?”. The kid that It talked to felt that if it was not free or if it was not affordable then he rather stays in his neighborhood and find things to play outside. The facility will be evaluated on its effectiveness when you are trying to evaluate how many families actually felt and observed their kids staying out of trouble due to the openness of a facility like this. The high school student brought up a good point in understanding different territories and neighborhoods in the Tampa Bay area to realize that all students would not get along at the same facility. You may have potential for some fights if you leave it open to the entire area.

The last person was an adult who has had kids grow up in the after-school care system or the YMCA location in the Central City area. This adult felt that a facility to keep kids off the street would be a great idea but without any actual pricing for how much it will cost, you cannot make a decision on whether it would be worth it or not. This parent also made a point for me to understand and realize what you are going to do if you have multiple kids in the same household and how that will affect the pricing. Parents will need to see and hear about the benefits of this facility until they invest and just start sending their kids here.

Throughout my interviews, I realized that a big component in starting this facility is money. I need to be able to not only be able to fund this awesome facility, but I also need to make sure that I am targeting the correct audience to be able to make sure customers can afford the benefits of this facility. I think this is where I get to a point where I get in trouble with determining how grants and the government can come in to play for this. Grant can only take you so far and they usually are only a part of the startup costs for a building or facility. You will be able to purchase this membership in the facility only but also have some ability for government-aid based on the income of your home to allow your children to be able to attend.